❓Why
AWS SES delivers more than a trillion emails each year for customers like Netflix, Reddit, and Duolingo. It has the same reliability and deliverability as any other email service and it comes at a phenomenal price point. Yet you burn time and money on third party email services. Yes, SES is complex. There's tons of documentation to deal with. SENDUNE eliminates all this complexity. SENDUNE is a fully hosted service and comes with a 99.95% uptime SLA. SENDUNE has everything you need to send Transactional and Marketing emails at scale .... Contact Management, Email Designer, Template Management, Automations, Analytics, Reputation Management (SPF + DMARC + DKIM). EVERYTHING.
Just connect your AWS Account to get started.
Why use SENDUNE?
If you are a Startup, chances are your entire tech stack is on AWS but you are not using AWS SES. Instead you use a third party email service like Mailchimp or SendGrid.
There's only two things that matter when it comes to email. Deliverability and Cost. Lets break down each of these.
1. Email Deliverability.
Every Email Service Provider (ESP) claims to have the best deliverability. These statements are misleading. Let's talk about this a bit.
Email is a decentralised system. Every ESP is like a separate country. Just like every country gets to decide who they let in, every ESP gets to decide which email to receive and what to do with it (like send to inbox or send to junk). It means that the Sending ESP has zero control over the Receiving ESP. So any statements guaranteeing email deliverability are bunk.
A well governed ESP, just like a well governed country, adheres to some rules and thereby builds a reputation. It is this reputation that allows the frictionless exchange of emails (i.e. deliverability).
So how do things work?
Email deliverability and inbox placement are a function of two things.
Adhering to industry standards (DMARC, DKIM, SPF, etc): All reputed ESP's, including SENDUNE, give you the tools to adhere to industry standards. In fact SENDUNE insisted on these standards from the very start (early 2018), much before they became mandatory. Adhering to these standards is like getting a 'visa-on-arrival' to another ESP. So deliverability comes down to the content of your email.
The content of your email: Email is a 'Receivers' prerogative, not the 'Senders'. If you are sending unsolicited emails, the pedigree of your ESP cannot help you in any way. In fact every ESP including SENDUNE will kick spammers out without a moments hesitation.
Deliverability Conclusion: SENDUNE gives you the same deliverability as any other ESP.
2. Email Cost.
Every company - no matter the size or stage - needs a mix of transactional and marketing emails. Usually this mix is about 20% transactional and 80% marketing emails.
Let's consider the email requirements for three types of organisations.
Startup (5000 Users + 15000 Emails)
SME (50000 Users + 150000 Emails)
Large Enterprise (500000 Users + 1500000 Emails)
The following table compares the lowest monthly plan cost, in US Dollars, of different ESP's. Prices are as on 27-Aug-2024.
Cost Conclusion: SENDUNE is the undisputed winner if you want a full fledged platform with contact and template management, workflows, team management with role based access, etc.
If you are just sending a few uncomplicated emails, AWS SES is the best option for you.
Need help? Talk to us - hello at sendune dot com.
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