❓Why

Why switch to SENDUNE.

If you are a Startup, chances are your entire tech stack is on AWS but you are not using AWS SES. Instead you use a third party email service like Mailchimp or SendGrid.

AWS SES has the same reliability and deliverability as any other email service. And it comes at a price point too good to ignore. So why does SES not have 'top-of-mind' recall when it comes to email. There are a few reasons we know of.

• AWS SES is hard to get started with. You need to get out of the sandbox first.

• There's pages and pages of documentation to deal with.

• There's no contact management.

• You cannot design and manage email templates.

• Expensive add-ons (delivery dashboard/virtual deliverability manager).

Is there a way to overcomes these hurdles? YES. That's where SENDUNE comes in.

SENDUNE abstracts away all the complexity of sending emails with AWS. What you get is a highly reliable way to deliver all your transactional and marketing messages at a fraction of the cost. We have clients who have created transactional email templates for signups and password resets many years ago and haven't touched them since. It is that reliable.

Let's structure our argument on why you should use SENDUNE.

There's only two things that matter when it comes to email. Deliverability and Cost. Lets break down each of these.

1. Email Deliverability.

Every Email Service Provider (ESP) claims to have the best deliverability. These statements are misleading. Let's talk about this a bit.

Email is a decentralised system. Every ESP is like a separate country. Just like every country gets to decide who they let in, every ESP gets to decide which email to receive and what to do with it (like send to inbox or send to junk). It means that the Sending ESP has zero control over the Receiving ESP. So any statements guaranteeing email deliverability are bunk.

A well governed ESP, just like a well governed country, adheres to some rules and thereby builds a reputation. It is this reputation that allows the frictionless exchange of emails (i.e. deliverability).

So how do things work?

Email deliverability and inbox placement are a function of two things.

• Adhering to industry standards (DMARC, DKIM, SPF, etc): All reputed ESP's, including SENDUNE, give you the tools to adhere to industry standards. In fact SENDUNE insisted on these standards from the very start (early 2018), much before they became mandatory. Adhering to these standards is like getting a 'visa-on-arrival' to another ESP. So deliverability comes down to the content of your email.

• The content of your email: Email is a 'Receivers' prerogative, not the 'Senders'. If you are sending unsolicited emails, the pedigree of your ESP cannot help you in any way. In fact every ESP including SENDUNE will kick spammers out without a moments hesitation.

Deliverability Conclusion: SENDUNE gives you the same deliverability as any other ESP.

2. Email Cost.

Every company - no matter the size or stage - needs a mix of transactional and marketing emails. Usually this mix is about 20% transactional and 80% marketing emails.

Let's consider the email requirements for three types of organisations.

• Startup (5000 Users + 15000 Emails)

• SME (50000 Users + 150000 Emails)

• Large Enterprise (500000 Users + 1500000 Emails)

The following table compares the lowest monthly plan cost, in US Dollars, of different ESP's. Prices are as on 27-Aug-2024.

ESP	Startup	SME	Large Enterprise
AWS SES	2	18	180
SENDUNE + AWS SES	2	42	Enterprise (~ 500 +)
Sendgrid	35 +	140 +	Contact them
Mailchimp	90 +	312 +	Contact them
Resend	60+	270 +	Contact them

Cost Conclusion: SENDUNE is the undisputed winner if you want a full fledged platform with contact and template management, workflows, team management with role based access, etc.

If you are just sending a few uncomplicated emails, AWS SES is the best option for you.

👉 FINAL VERDICT: SENDUNE wins on both counts - deliverability and cost. Don't agree? Come with your data and lets argue. 👈

So, would you switch to SENDUNE?

There are tons of email sending services. You are probably using one of them. We want you to compare SENDUNE with whatever your are using now and see how easy it is to upload contacts, design emails, trigger otp's, create automations, and so on.

We understand you might already be using some other ESP for various reasons.

• You like their website and logo.

• They carry a brand reputation (buying Gucci).

• Your neighbouring startup is using it.

• You got a discount coupon.

• The decision was made for you by someone above your pay grade.

• You are locked into their service. Nothing creates 'rent-seeking-behaviour' as much as having your client list with them.

If you are in any of the above situations, it's time to talk to us - hello at sendune dot com.